![]() ![]() Journal of Broadcasting & Electronic Media, 59(2), 342-358. I’m going to Instagram it! An analysis of athlete self-presentation on Instagram. International Journal of Sport Communication, 14(1), 33-59. ![]() Professional Athletes ’ Social Media Use and Player Performance: Evidence From the National Football League. In Proceedings of the 53rd Hawaii International Conference on System Sciences. The New Window to Athletes ’ Soul–What Social Media Tells Us About Athletes ’ Performances. ![]() Gruettner, A., Vitisvorakarn, M., Wambsganss, T., Rietsche, R., & Back, A.An exploration of the distractions inherent to social media use among athletes. Hayes, M., Filo, K., Geurin, A., & Riot, C.Facebook use and its relationship with sport anxiety. How athletes frame themselves on social media: An analysis of Twitter profiles. Branding athletes: Exploration and conceptualization of athlete brand image. Athletes should consider the time and frequency of their social media usage to gain the benefits and avoid a decline in performance. However, research does indicate that social media can have detrimental impacts on an athlete’s performance during competition. Social media has incredibly positive aspects for athletes, allowing them to interact with fans, gain sponsorships and also it enables them to take control of their image. This highlights her looks, which may entice some fans, however research shows that this fails to engage women in sport. She is one of the best tennis players, but her profile picture highlights femininity rather than athletic talent. Serena Williams is a perfect example of this. The opposite was found for male athletes. Although women presented themselves as athletes through their biographies, women highlighted their femininity in their photographs. Coche (2012) analysed the Twitter profiles of 38 male and 41 female athletes and found that women actually preserve traditional gender roles in sports found in traditional media. ![]() However, not all research supports this claim. Reichart et al (2015) ran an Instagram analysis and found that females accounted for the majority of the active sport photographs, which suggests that when given control, female athletes contest the trend of visual representations found in the media, and present themselves as athletes first, females second. Social media however may enable women to address this traditional lack of coverage as well as challenge and change the way they are portrayed, which is usually in a sexualised manner (Litchfield & Kavanagh, 2019). The role and influence social media plays and how to successfully manage the media is covered within the “Introduction to Sports Psychotherapy” Online Course which is available for purchase now.Ĭlick hereto find out more and purchase for only £59.99. Research indicates that not only are women under-represented across traditional and online media outlets, but when they are represented, the focus is on their femininity and sexuality rather than their athletic achievements (Kane, 2013). This is particularly important for female athletes, who can rewrite what it means to be a female athlete. It has also opened the door for athletes to take control over their representation in the media. Social media should however not be completely dismissed. Results exhibited that time spent on Facebook prior to a competition significantly correlated with disruption and distraction during competition. Concurrently, findings were replicated by another study on tennis players, whereby high twitter usage impacted performance during a match.Įncel et al (2017) analysed the facebook usage prior to, during and following competitions for over 290 athletes of varying levels. In other words, as social media frequency increased, the footballers performance decreased. Results from a study on the National Football League (NFL), showed that there was a negative relationship between posting frequency on social media and performance (Lim et al, 2020). However, social media can be incredibly distracting, including negative messages and sponsorship pressures, all of which may negatively impact an athlete’s performance. In turn, by doing so, athletes are more likely to receive sponsorships, greater salaries as well as experience an easier career transition out of sport (Aria et al, 2014). Athletes are facing demand to provide frequent and personal information on various social media platforms (Hayes et al, 2020). In today’s world, being a professional athlete includes more than being at the top 1% of the sport. W omen having the ability to take control of their images via social media is a crucial step in creating more positive role models for young girls. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |